Cotecna approved as Amazon TIC Direct Validation body, helping sellers expand globally
Amazon has recently introduced a new compliance policy: certain product categories must undergo Direct Validation (DV) by an Amazon-approved Testing, Inspection, and Certification (TIC) body to ensure product safety and compliance. This requirement applies to Amazon marketplaces in the United States, Canada, and Europe.
As a global TIC service provider, Cotecna has officially been recognized by Amazon as an approved DV body for multiple categories, including:
- Children’s Toys
- Electronic Mobility (E-Mobility) Devices
- Electronic Mobility (E-Mobility) Accessories
As a listed DV body, Cotecna offers global Amazon sellers a one-stop solution covering compliance testing and report validation, helping sellers efficiently meet Amazon requirements, reduce market risks, and quickly enter target markets in North America and Europe.
Key Changes Under the New Policy
- The traditional model where sellers upload compliance reports themselves is no longer applicable for these categories.
- Sellers must complete testing and compliance validation through Amazon-approved TIC DV bodies.
- TIC DV bodies will submit results directly to Amazon (files can no longer be uploaded by sellers).
Cotecna Services Include
- Global Compliance Testing: Comprehensive testing to meet regulatory requirements in key markets, covering US, EU, Canada, UK, China, Middle East and beyond.
- Expert Documentation Review: In-depth review and guidance on manuals, packaging, warning labels, and labeling compliance to ensure regulatory readiness.
- Process Efficiency Optimization: Fast and convenient testing and certification services, with expedited options available to accelerate time-to-market.
- Direct Validation Service: Trusted compliance and safety assurance for faster product approval and listing on Amazon.
Why Choose Cotecna
- Amazon Official Recognition: As an Amazon-approved TIC DV body, Cotecna provides test reports and validation results that are directly accepted by Amazon, helping sellers streamline compliance and accelerate product approval.
- One-Stop Solution: From product testing, document review, and label checks to compliance submission, Cotecna offers a seamless, integrated service that simplifies the process.
- Global Network: Over 180 offices and accredited laboratories across 50+ countries, we deliver localized support and fast turnaround times.
- Dedicated Compliance Experts: Our team combines in-depth knowledge of global regulatory requirements and Amazon policies, providing targeted advice, risk assessment, and tailored compliance strategies.
Cotecna will continue to monitor Amazon's evolving DV requirements and share key updates, enabling cross-border sellers to stay compliant and scale efficiently, supporting the growth of e-commerce and global trade.
For DV inquiries or services, contact Cotecna: dv-services@cotecna.com
Cotecna’s global network for consumer products testing, inspection, and certification offers fast, convenient, and responsive one-stop solutions. We serve a wide range of everyday product categories, from building materials and outdoor products to electronics, toys, apparel, footwear, bags, and skincare, ensuring product safety, quality and compliance at every stage.
About Cotecna
For over 50 years, we have been supporting agriculture, food and pharma, minerals and metals, and consumer products supply chains all over the world. We provide testing, inspection, and certification services to help our clients navigate evolving regulations, ensure product compliance, and support their sustainability journey.